Résumé

Employment History

Marketing Specialist, George Mason University
Fairfax, VA | April 2018 –Present

  • Plan and execute marketing campaigns to include email, direct outreach, website development, print advertising, press releases, social media, and other resources to promote recruitment and fundraising events for the Mason School of Art.

  • Organized and hosted DC National Portfolio Day

  • Content Strategist for the Mason School of Art Instagram and Website.

  • Responsible to develop and distribute a Mason School of Art magazine that highlights students, faculty, and alumni.

  • Organized and executed all Mason School of Art recruitment, retention, and fundraising events.

  • Create and Manage the social media content calendar in conjunction with the College of Visual and Performing Arts Marketing manager.

Marketing and Outreach Coordinator, Fairfax University of Virginia
Fairfax, VA | April 2017-2018

  • Support the development and execution of materials and content. Ex. Brochures, flyers, booklets, program sheets, and fact sheets, sales presentations, email campaigns, posters, and banners.

  • Coordinate email-marketing campaigns to connect to target audiences and analyze campaign result data to improve yield for future campaigns.

  • Identify and work with vendors to capitalize on advertising opportunities to include traditional print and digital marketing initiatives in targeted markets.

  • Ensure brand consistency internally and through all eternal marketing channels.

  • Lead in the planning, coordination, execution, and analysis of sales-driven events to include trade shows, job fairs, college fairs, school visits, open houses, financial aid workshops, online webinars, and chats.

  • Managed the domestic marketing, outreach, and advertising budgets to support strategic outreach planning and also providing cost-effective solutions.

Freelance Wedding Photographer, Classic Wedding Group
Fairfax, VA | April 2015-2018

  • Freelance Wedding Photographer in the Northern Virginia, DMV market.

EDUCATION

BACHELOR OF ARTS
Mary Baldwin University
Communications | 2010-2014

Undergraduate Certificate
Mary Baldwin University
Marketing | 2014-2015

Undergraduate Certificate
George Mason University
Graphic Design | 2017-2021

SOFTWARE

Adobe Illustrator

Adobe InDesign

Adobe XD

Figma

Hootsuite

HubSpot

Mailchimp

WordPress

SKILLS

Corporate Branding

Digital Marketing

Facebook Advertising

Mobile App Design

Social Media

User Interface Design

Product Design

Visual Design

ADDITIONAL INTERESTS

Photography

Product Design