Elden Street Lofts

Corportate Branding

Goal: 

The goal of this project was to establish a corporate brand guide for a luxury apartment complex. This brand guideline, will serve as an instruction manual and rule book. This will ensure that the brand is communicated properly across web, mobile, and print. 

Process: 

To create thIs brand guideline I first had to create a cohesive brand for Elden Street Lofts. This included a logo mark, color palette, and 

typography. From there, I found images that would compliment the brand as a whole. Once I felt confident with the business suite, I then created the brand guidelines. 

Role: 

Research, color theory, brand development, business suite design, logo research, corporate branding, ephemera