Liza Saunders Design

Branding

Goal: 

The goal of this project was to establish my personal brand. To do this, I had to create a personal business suite that would represent my design abilities. The branding suite consists of a business card, an envelope, a resume, letterhead, and an invoice sample. In completion of my brand, I wanted to make sure that I included not only elements of my design background, but my lifestyle as a whole. As my background is in social media I also wanted to put a lot of emphasis on my Instagram page. 

Process: 

To create my brand, I had to first create a logo mark. This was perhaps the most time-consuming as I wanted a mark that was abstract and representative of who I am as a designer and photographer. 

Role: 

Research, color theory, brand development, business suite design